Thursday, March 26, 2009

third wave feminism

The article is very insightful on three women in three different aspects of the media in the 90's. Women identified with Alanis Morsett and her lyrics because they were emotional and women related to her words. Her music lead other musicians (especially women) to branch out and use real emotions to identify to their audience. Her album was a huge success and had a large impact on a generation. While Ally McBeal on the other hand showed a different side of feminism. Ally was a smart Harvard grad doing her best to keep up with all them men in an uptight law firm. She used her sexuality and her body to get ahead, but then had to use her skills to stay there. She was a negative influence for women in the workplace. I didn't like how they used Kate Moss as a feminist icon. Yes her ad for Calvin Klein was good because it showed a perfume that worked for both sexes, but she isn't a good for feminism. She is so thin ( scary thin) that she is a bad role model for women.

Source:
Shugart, Helene, Catherine Egley Waggoner, and D. Lynn O'Brien Hallstein.
“Mediating Third-wave Feminism: Appropriation as Postmodern Media
Practice.” Critical Studies in Media Communication. 18.2 (2001): 194-210.

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